Based in Tokyo and serving 23 regions worldwide, Ajinomoto engaged Sloat Design Group to position their brand for the American market while maintaining their 99-year heritage of quality and innovation. The new look leverages this heritage through the use of traditional calligraphy, a hand painted background, and beautiful photography that focuses on the appetizing dishes. The color combination of warm yellows and a rich black ensures that the brand will be noticed while a consistent architecture elegantly extends to Ajinomoto's wide selection of authentic Asian appetizers, snacks and entrées.